As a food writer, I create stories. Just like the ones I’m about to share with you.
Who I Am
I possess a love of food and the sense of community it fosters. I share my honest adventures online whether it’s in the kitchen, behind the camera, traveling or eating bacon. In a previous life, I wanted to be a professor of history and although I had a change of heart, I still completed my Masters of Arts in Early Modern English history having written my thesis on Burial Rituals during the Reformation Period. Afterwards, I did a Business degree and went to work for the Montreal Canadiens as Retail Buyer for four years. In 2009, I packed my car and drove across Canada to work for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) as Project Manager of the Men’s Ice Hockey Olympic training venue.
In April of 2012, I was named one of the top food bloggers in Canada by the National Post.
In regards to growing the food community through social media, I’m actively building connections and friends on Twitter at EthanAdeland. I am also Co-founder, Operations & Marketing of Food Bloggers of Canada, giving Canadian food bloggers an online place to call home. In addition to managing the FBC Twitter account and various duties that comes with a startup company, I am also responsible for some of its content, be it contributing to our Resource Library or our features on FBC members.
How (and why) I Write
For me, writing is about making a connection with the reader. Yes, “reader” as in one singular person. When someone is reading my words, my goal is to have that reader feel as if I’m speaking solely to him or her.
Some of my fondest memories involve food, not simply because of how it tasted, but because of the association that comes with it. I can’t help but think of my grandmother when I see or smell paprika. Her Sunday Brunch chopped egg salad introduced me at a young age to that red magical powder. To this day, I still smile at the mention of paprika and not just because of its smokey-goodness.
With food, we have more opportunities to share moments with a special someone or a group of friends. Even if the dinner is forgettable, preparation of the meal itself is what you typically remember. Grocery shopping together, turning on some vegetable-chopping music, popping a bottle of wine and enjoying each other’s company is what truly produces unique and unforgettable moments.
My Work For Others
A Cold Peach and Mint Soup recipe for Cuisinart.
Showcasing tomatillos with a collection of terrific uses of Salsa Verde for Cuisinart.
Sweet & Sour Meatballs in the 2011 Canadian Living Special Print Cookbook Edition.
My Work For Myself
It was February 2011 and I knew I would be without a date or girlfriend for February 14th. So, I invited all the single ladies to be my Valentine and join me for a virtual Saint Valentine’s Day dinner. Really, if you can’t have a little fun and be tongue-in-cheek from time to time, what’s the point? Judging by the comments, the dinner date was a hit.
Because sometimes you have a bizarre array of food in the house, you eat over a coffee table, you are a firm believer that ketchup makes everything better and because everyone can relate to a Confessional Ghetto Pasta Casserole.
As the food blog community grows and becomes better connected, food blog conferences have grown in popularity. Sure, there is the learning aspect which is certainly enticing. However, I look forward mostly to cementing friendships that have developed online and reach their natural evolution with a hug and a meal together with a ton of pictures.
How many times have you said to yourself, “If only I knew back then what I knew now?” That statement can apply to anything really and so in the name of helping out new food bloggers and building good karma, I looked back to what I wish I had known when I began blogging.
Until Next Time…
I’m looking forward to working with people who feel the same way I do about food and reaching out to readers or customers and making a real lasting connection.
I can be easily found via email at ethanadeland[at]gmail.com. Feel free to contact me and together we can discuss how we can work together and create wonderful stories