My Retrospective in Food Blogging

Do you ever ask yourself, “what if I had known everything I know now when I first began blogging?” Well, I asked myself that question and here’s what I came up with. In the name of community, I wanted to share what I used to think and what I think now.

Lemon-Ricotta-Cookies-with-zest

I’ll be blunt, I knew nothing. Well, let me clarify that a little bit, I knew I wanted to write a food blog, but that was the extent of it. Since that day on September 12th, 2009, I have learned a ton about blogging and all that it entails but more importantly, I have learned a lot about myself which has been a nice surprise. But I’m a realist too, I know I have so much more to learn because I am learning daily and there is always someone out there who knows more than you, and hopefully willing to to share.

Picking a Name(s)
When I began, my blog address was Tastes Better With Friends. Honestly, could I have picked a longer blog title? But as much as I tried, I couldn’t get away from that name. Sure, I would have loved a name that was shorter or more about me and who I was. But it just wasn’t meant to be and it does Tastes Better With Friends, so I was happy with that.

At the time, I knew it wouldn’t fit as a Twitter handle, but that was insignificant for me (at the time), I still had to figure out this blogging thing. I ended up going with EthanAdeland as a Twitter handle and although, I don’t have the synergy with my blog, it hasn’t been the end of the world.

What I’ve Learned
Whether we realize it or not, we are creating our own brand. Our blog title, Twitter handle, tone of content, online personality, avatar/pictures are all part of how others see us. The name(s) may be how the public may initially “see” you, but as in life, it is how you conduct yourself that will be the true determination of how you’re eventually known and judged.

On a personal note, be mindful of the picture you use as your avatar on Twitter. People will come to associate you with that picture/brand. In twenty years, I’ll likely still have this picture because it seems to freak people out when you change. Although, I’d like to have a smiling picture posted one of these days. I’m keeping my fingers crossed for a seamless transition.

BandW-Ethan-jpg

To Host or Not To Host
At the time, the idea of the blog being hosted by WordPress.com was comforting and a weight off my virtual shoulders. It was free and I didn’t have to worry about things like self-hosting and picture resizing. However, the downfalls were not truly owning my own content, knowing eventually I may want to self-host (and have to transfer all the content) and of course having to add the dreaded wordpress.com at the end of my address. Honestly, what was I thinking? I was asking people to remember a four word blog title and I was now throwing another word at the end of it! With all that to remember, to the 42 people that found my blog in September 2009, thank you!

What I’ve Learned
If you truly believe you want to blog, my suggestion would be to spend the extra time and money to self-host as soon as possible. My biggest stumbling block was not knowing anyone early on that offered those services and I didn’t want to simply rely on a Google search to find someone and it seemed too daunting to tackle it on my own. But I feel that within the last two years, there are more people offering blog transfer services, although perhaps, I’m just more in the “know” so it appears that way.

Whether you realize it or not, a self-hosted domain name shows others your commitment to your blog. By starting right away, you won’t lose any traction you’ve made with regards to Page Ranking and SEO (Search Engine Optimization). Most importantly, if you truly value your time, you won’t have to re-size hundreds of pictures like I had to do!

Cooking From a Cookbook or the Heart
I love cookbooks and as a cooking enthusiast without any formal culinary training, cookbooks are a necessary and wonderful guidance both in their recipes and pictures. It’s one thing to read how to prepare it, it’s another entirely different matter to know what it’s supposed to look like!

I didn’t go into blogging to be a recipe developer or claim to be an expert. I just wanted to cook, learn, become knowledgeable and have fun along the way. When I open a cookbook and prepare someone else’s dish, I have the feeling of being transported into the kitchen with that person, so the thought of not crediting them never even entered my mind. Dorie Greenspan mentioned at the recent International Association of Culinary Professionals (IACP) that when she writes, she tries to envision herself on her reader’s shoulder with them in the kitchen offering a helping hand. I’ve since discovered the matter of crediting/citing is quite the ongoing question heated debate.

What I’ve Learned
When I do put my own spin on a cookbook recipe, I will still acknowledge the author with it being their recipe by stating “Adapted from so and so”. It saddens me when I don’t see others doing the same. And honestly who are we kidding? Most readers are smart enough to know when something has been “borrowed” without credit. That’s a sure-fire way to lose readers and even more importantly lose respect of the food blogging community.

Nutella-Avocado-Brownies-Post

I’m going to go out on a limb and say a “Nutella Avocado Brownie” is an original recipe

As important as it is to cook with a recipe, I have learned it’s equally important to develop some original content. I feel that doing so helps with your own knowledge in the kitchen, but it also gives you credibility amongst other bloggers, especially those that are more accomplished. Of course, without any formal training, that does have some limitations. I’m not whipping up a four-tiered cake anytime soon without a recipe, but when I am feeling totally adventurous, I just go with wherever my mind takes me.  Some of my most rewarding posts have been letting loose, opening the fridge, figuring it out on my own and just making it happen, like bacon kale chips or taking my grandma’s brownie recipe and adding avocado to it.

Photographs
When I began blogging, it never even occurred to me the importance of mouth-watering-food-porn pictures. I thought the story-telling would speak for itself, but as I’ve found out, it doesn’t. I began taking pictures with my trusty Canon point & shoot, but not all the time apparently as my third ever post can attest to. How could I not have taken a picture of chocolate pudding?! Early on, I wasn’t concerned about lighting, plating, props, anything.

Photography does matter in a food blog and if you’re not a professional photographer or a very accomplished amateur photographer, it’s going to be a grind. It’s easy to get disappointed when you stack yourself against more accomplished photographers. But don’t get down on yourself or at least try not to very often. As long as you see improvement, you’re going about it the right way and as I learned, you’re never alone when it comes to feeling insecure about your photos.

Vegetarian-Coconut-Thai-Soup-post

I really like this picture, but why would I not have added a spoon or a napkin or made sure the placemat was straight?

What I’ve Learned
If you can swing it, making the investment to a higher quality camera is never a bad thing. I’ve invested in a Nikon 3100 DSLR camera. More buttons, more confusion, but in time, better results. It’s ok to play with the automatic settings while figuring it all out, but don’t be scared to take off the training wheels and go to the manual settings. Practice, practice, practice and more practice. I need to heed my own advice.

Lighting is key! Wander your house to see where the light shines through and at what time. Go outside if you have to and yes, sitting in the snow is acceptable and actually applauded. Go to Michaels and buy some whiteboards. I have no idea why it took me so long to do it.

Props are awesome! I also happen to have a problem with props now, as in that everything I see is a potential food blog prop. I will likely write about this problem disorder of mine, but in the meantime, consider adding some character to your photographs with some well-thought out and inexpensive props.  A spoon always goes well with a bowl of soup or some cookies on a funky dish or in the words of Penny De Los Santos, anything “crusty” tends to work well.

A Retrospective on the Retrospective
Alright, if you’re still reading at this point which is exactly 1398 words, I thank you! I had plans on writing about blog content, tweet-ups, being a part of various on-line communities and a bunch of other topics I’ve learned along the way, but I think the time has come to wrap this post up for the time being.

I hope this been useful, it certainly was for me. There is a lot that goes into blogging and yes, it does have its challenges, but at the end of the day or a post, it’s all worthwhile.

62 Responses to My Retrospective in Food Blogging

  1. amy @ fearless homemaker June 9, 2011 at 5:22 pm #

    as some one who’s only been blogging for 8 months, i so appreciate this article! some of the things you wish you had known at the beginning, i wish i had too, + have already fixed some of them (such as upgrading to a better camera). some of them, like lighting, plates, props, etc., i’m still working on. =) anyway, it’s great to see the point of view of a food blogger who is far more experienced than me. i’ll definitely take these tips to heart!

    • Ethan June 10, 2011 at 12:15 am #

      glad to help out, happy prop shopping 🙂

  2. Melissa@EyesBigger June 9, 2011 at 6:30 pm #

    ah if only we knew it all at the beginning eh? (says she with domain name of eyebiggerthanmystomach). but part of the fun it learning and evolving too. Great post Ethan!

    • Ethan June 10, 2011 at 12:16 am #

      oh that’s right, you have a 5 word blog. What were we thinking?

  3. Maria June 9, 2011 at 6:33 pm #

    Great post! Thanks for sharing. Food blogging certainly is a journey!

  4. Lora @cakeduchess June 9, 2011 at 9:36 pm #

    Great post full of good advise. When someone changes their twitter photo takes me a while to recognize them.:) I think it’s so true with photography: practice, practice, practice. And yes, I’ve never seen nutella avocado brownies and you can call them your own:)

  5. Baker Street June 9, 2011 at 10:37 pm #

    Ethan – This is a great post. Its really nice of you to have taken the time to write this post which is truly inspiring at many levels. I’m currently in the process of moving to WP and hosting myself and i can see all the difference that it makes. Thanks for sharing. 🙂

  6. Laurie@TheBakingBookworm June 9, 2011 at 11:15 pm #

    What a great post. I’ve had my food/book blog for almost 2 years. While I’ve learned a tonne I know that what I’ve learned is just the tip of the proverbial iceberg.
    I shudder when I look back at some of my earlier food pics. Ya, not so pretty but I’m working on it!

    I’ve also been throwing around the idea of getting my own domain (and leaving blogger) but since my blog doesnt make money I’m leery of spending too much money on it. Although having .com/.ca after The Baking Bookworm does sound so much better. Thanks for sharing your blogging know-how. 🙂

  7. Jonathan June 9, 2011 at 11:33 pm #

    Ethan,
    Great post. Really sums up the last 2 years + about your experience from the concept , through the learning curve and to the point you find yourself at right now.

    Looking forward to coming back to Canada in a few weeks to enjoy some random food adventures with EA. Hoping to guest blog again on TBWF one day, maybe about the food culture here in the Philippines..like eating eggs that are days away from hatching, with vinegar and tabasco. Has a very cartilage-y texture. Not kidding!

    Keep it up brother.

  8. Kim @ Coffee Pot Chronicles June 10, 2011 at 12:22 am #

    I’m going to dive into the pity pool for a moment and state what I’ve learned:

    That at 30 years old I am ridiculously unaccomplished and any plans I did have of being more successful, knowledgeable, and accomplished with my writing went out the door with my first marriage along with my self-esteem. I’ve been battling a lack of confidence and blogging (including my failed attempt at food blogging) has only helped me see more of my fears and insecurities. It stings but in its own way it’s actually been helpful.

    After shaking myself off and wringing out a dripping wet towel, I’ve realized I am in control. If I want my self-esteem and confidence back it’s up to me. Writing is an outlet. Blogging helps me reach out to others. But there was still one piece missing: My education. In July I will be returning to school to finally complete the Bachelors degree I’ve wanted for five years.

    I love how you have written about your challenges and what has pushed you forward, the investments you’ve made to step up your game in the food blogging world. It’s so easy to become discouraged but giving up benefits no one. Like you I wish I knew then what I know now but it’s been well worth the trip emotionally, psychologically, and even socially. Thank you so much for sharing your talents with us.

    • Ethan June 11, 2011 at 11:48 am #

      Big, difficult decision to return to school. Glad you have the control and took the plunge! good luck 🙂

  9. Kimmy @ Lighter and Local June 10, 2011 at 1:07 am #

    A great, honest post Ethan. I do have to laugh though, because I’m still not self-hosted, although I fully believe in the switch. I’m cheap 🙂 I’ve also got that silly name of mine as my twitter handle, however now I feel I’m stuck with it after all this time. It’s so funny all of the things we never even dreamt of when we started this all. You forgot to add that you will find yourself buying random gadgets and appliances, just because you want to try something once to write about it!

    • Ethan June 11, 2011 at 11:49 am #

      at least we’re “stuck” together with our Twitter handles not matching our blogs. We can create our own group.

  10. Mardi@eatlivetravelwrite June 10, 2011 at 6:45 am #

    Yes I remember when you changed your picture on Twitter and a whole bunch of people (me included) were like “Noooo!”. Now if you would only change your Gravatar so that your “brand” follows you everywhere…… 😉 Nice post!

    • Ethan June 10, 2011 at 9:28 am #

      ugh! yes, everytime, I comment on another blog, I tell myself I must change that picture. Thanks for the reminder:)

  11. Barbara | Creative Culinary June 10, 2011 at 9:30 am #

    Nice post Ethan with a lot of great information; much of what I repeat a lot professionally (buy a domain name are 4 words my mouth is tired of saying!) but also a part of our similar journey personally.

    When I first started blogging 16 years ago, it wasn’t the same at all. Photos? Nope. Story? Same thing. I put recipes online as a way to store them for myself and share them with friends but it wasn’t long before others were using them and sending me emails and I was actually shocked. Fast forward things have obviously changed a LOT and a lot more is required to satisfy a reader. It is quite the personal growth experience and I enjoy seeing and having you share yours!

    • Ethan June 11, 2011 at 11:55 am #

      I bought the domain name when I began, putting it into use was a whole other story ;P

  12. Leanna @ Raptortoe June 10, 2011 at 9:47 am #

    Nicely written. I look back on my first posts and it really was a learning process. What passed as an awesome photo when I first started my blog is by FAR anything acceptable.
    But that’s what life is all about, learning. I’ve learned a lot. I have cutlery, napkins, photography equipment, random whiteware, all just for my blog. I’ve learned how to edit my photos, I know all about proper lighting (although I struggle with sunlight, balancing a full time job and a boyfriend who’s always starving, no time to take 100 photos). It just takes time.

    • Ethan June 11, 2011 at 11:56 am #

      give your bf crackers to chew on while you shoot your 100 pictures!

  13. Helene June 10, 2011 at 9:54 am #

    Great read this morning Ethan. I’ve learn a lot over the years and still need to improve. When I go back to my first picture that I had posted I can’t look at it. Talking about props I have problem with storage 🙂 Wish I could invest in some more.

    The best thing that I did over the years was to invest in a DSLR. Will never go back to P&S. It is worth the saving.

  14. Isabelle @ Crumb June 10, 2011 at 9:58 am #

    I wish I’d had all this advice when I started out five years ago… but then again, at the time, no one thought that food blogs would ever blow up into this massive phenomenon, and there wasn’t exactly someone around to dole out this kind of wisdom.
    Mismatched usernames and photos on social media? Check. Mismatched blog name and URL? Check. Ridiculously long blog name? Check. No photos and bad photos? Check. Starting on Blogger instead of WordPress self-hosted? Check.
    I won’t even talk about the time and effort it takes to fix all that several years down the road, rather than getting everything right at the beginning. Ugh.
    Lots of smart advice here. Hopefully it’ll spare a new blogger or two from some of those mistake-induced headaches we’ve all had. 😛

    • Ethan June 11, 2011 at 12:10 pm #

      made me laugh? check

  15. Christine June 10, 2011 at 10:10 am #

    Some very good thoughts and advice Ethan.

    For myself, when I started blogging back in 2004, I had the same thoughts that I do now, some place to put all these crazy things in my head. My first blog is no longer, the one I have now has been up since 2006, and I rarely have visitors. But I’m okay with that. As I have evolved so has my blog. It’s not specifically about food, but really everything, my thoughts, my fears, my hopes, my dreams.

    As I said, I’ve evolved a little and so it has to, there are more everyday things. You are coming from point and shoot to more sophisticated, and I am going from more sophisticated to simpler. It made me chuckle.

    I guess what I would hope is that people would look beyond a name or picture and see the real person behind it all, but most don’t. Most don’t want to take the time, and that is sad.

    Anyway… good thought provoking post! Kudos!

    • Ethan June 11, 2011 at 12:12 pm #

      It’s cliche, but everyone’s journey is different 🙂

  16. Lynn June 10, 2011 at 11:01 am #

    I think we all make the same mistakes when we start. Even though I wish I had someone to tell me all these things back then, I’ve enjoyed the learning process.

  17. robynski June 10, 2011 at 3:08 pm #

    Your post is excellent Ethan. I’d only add one thing to your list. The reason I blog (so very infrequently right now, but I have since 2006) is to build a community of friends. It’s more important than the pictures, the food, the accolades and page rankings. I love that I have friends in places I’ll never travel to, yet feel like if I did I’d have a wonderful place to call a second home.

    You’re part of my community Ethan. And, I’m glad to call you a neighbor!

    • Ethan June 11, 2011 at 12:12 pm #

      Glad to call you a neighbor and friend!

  18. Amy June 10, 2011 at 10:47 pm #

    I’ve also learned that my blog cannot rule or dictate my life. Especially when I’m dong it for free.

    We bought a house and I’m swimming in paint swatches and carpet samples. I didn’t even post my usual Thursday *gasp*…and it was okay. The sky didn’t fall. Honestly, nobody probably even noticed.

    Miss you, Ethan! *mwah*

    • Ethan June 11, 2011 at 12:13 pm #

      miss you too!

  19. Georgie June 11, 2011 at 9:56 am #

    Ethan, you’re a great writer and I look forward to reading more of your future post on “bout blog content, tweet-ups, being a part of various on-line communities and a bunch of other topics I’ve learned along the way”.

    PS I’m still waiting for a photo of that chocolate pudding!

    • Ethan June 11, 2011 at 12:27 pm #

      thanks Georgie! Yea, I should make some pudding!

  20. Kay Ecker June 11, 2011 at 1:52 pm #

    Hi Ethan,

    My husband just found this post of yours for me and I loved reading it! I know exactly what you are talking about and your tips are so helpful :o) I’ve only been blogging for 2 months, as a matter of fact I just posted about it yesterday! I’ve learned so much in the short time from posts like yours. Thanks for the inspiration!!

    Kay

  21. Tricia June 13, 2011 at 9:33 am #

    Great retrospective, Ethan. It’s always so helpful and interesting to hear about lessons from a fellow food blogger’s perspective! I so appreciate your honesty and authenticity—keep it up, you are an inspiration! ~Tricia

  22. Amanda June 13, 2011 at 9:37 am #

    Great post Ethan! I think that your words echo in the ears of many of us who have been doing this for awhile and offer great friendly guidance to those just starting out!

  23. Susan @ SGCC June 13, 2011 at 10:00 am #

    Excellent article! Your journey to blogging enlightenment sounds very much like mine, especially the long blog name and sad photos. We live and learn.

  24. Melanie at Brave the Kitchen June 13, 2011 at 10:32 am #

    Great article, Ethan. As a relatively new food blogger, I’m learning something every day and really enjoying the experience. I can’t think of a better way to spend the day than eating good food and writing about it. Thank you for sharing your insight.

    • Ethan June 13, 2011 at 12:28 pm #

      glad to help out

  25. The Experimental Gourmand June 13, 2011 at 10:42 am #

    Great article, Ethan! My twitter handle also doesn’t match my blog name b/c of character limits. Twitter wasn’t around when I launched the first version of my site in 2005. I think your tips are so helpful to someone getting started now in this area.

    • Ethan June 13, 2011 at 12:28 pm #

      something about hindsight huh?

  26. Johnna June 13, 2011 at 12:45 pm #

    Great post! Much of this information applies not only to food blogging, but blogging in general. This should be on the must-read list for any new blogger…and for those of us still trying to shape up what we created years ago.

  27. IM June 13, 2011 at 1:45 pm #

    I have been blogging since August of 2010. Thanks for the advise, I will certainly take it to heart.

  28. Jayne (@jaynerly) June 13, 2011 at 5:13 pm #

    Thanks so much for sharing this information. Im quite new to blogging and need all the advice I can get! I feel I’ve already made mistakes (in choosing a blog name, for instance) hopefully your advice will save me more mistakes!

  29. Aggie June 13, 2011 at 9:56 pm #

    I swear, you totally make me smile. I love this post. I love that you are talking it out loud with us!

    I’m going into my third year and I just recently took off my training wheels on my camera. I can thank MJ for that one. And I have white boards, but they are in a closet, you may have just helped me get them out.

    Looking forward to more of your insighfulness 🙂

    • Ethan June 13, 2011 at 11:40 pm #

      That made me smile. I’m glad you feel that I’m talking to all of you, thank you! Now go get those white boards!

  30. Nelly Rodriguez June 14, 2011 at 10:08 am #

    This was fantastic to read and put some perspective into things. Thank you for sharing your advice, tips and personal experience; a new food blogger like myself, definitely appreciates it!

  31. Melissa Little June 14, 2011 at 1:22 pm #

    Hello,
    Thanks for such an encouraging post. I’m not new to the food business nor photography. I have a B.A. in documentary photography and I’ve worked in the natural food industry for almost 20 years. BUT…my food photography has always been lacking and my writing has been less than thrilling so I was afraid to start a blog. I do have some kind food blogging friends here in Austin that have encouraged me to get going. It’s nice to see the bigger food blogging community encourage the newbies. I look forward to reading more of your blog.
    Best,
    Melissa

    • Ethan June 14, 2011 at 2:21 pm #

      glad to hear you have people encouraging you because it sounds like with a little push, you could share some great knowledge with your background.

  32. Annapet June 14, 2011 at 3:53 pm #

    Thank you for writing this. I have so much to learn! And yes, people freak out when one changes an avatar ;-).

  33. Jen @ My Kitchen Addiction June 15, 2011 at 11:04 am #

    Great post… I really enjoyed reading it… All 1398 words 🙂

    I think we would all love to have known what we know now when we started our blogs… But, I also think that it’s a constant learning process, and in some ways, I enjoy going back through and seeing how my blog, photos, and writing have progressed. It’s all part of the process! I’ve been blogging for 2 1/2 years, and I learn new things every day. I’m sure that in another year, I’ll look at something that I wrote recently and think, “what was I thinking?!”

    I think you have some great tips here… And, a great prospective!

  34. Lisa Davies (This Little Piggy) June 28, 2011 at 10:14 am #

    Thank you so much for sharing this. I’ve been blogging since last October and I’m stuck with a too long website name…I like it….but it is too long.

    You offer some great advice, particularly on the photography.

    Thanks, thanks, thanks

    • Ethan June 28, 2011 at 3:09 pm #

      I feel your pain. Thank you:)

  35. Amy B June 29, 2011 at 6:18 pm #

    I just gobbled up every word of this post. These are all things that I have been rolling around in my head since I started food blogging in February. I need to get on the self-hosting, so thanks for the kick in the pants on that. And it’s true how food props are everywhere suddenly!

    PS – Congrats on being recognized by Sweetspot.ca today! I’m chuffed to be in their Top 10 too, though completely baffled how they even knew about me!

    • Ethan June 29, 2011 at 11:12 pm #

      glad to help out and offer a kick!
      And yes, congrats to you as well, I’m equally baffled for myself.

  36. Charis July 6, 2011 at 2:25 am #

    Thanks so much for this post. It really cleared up a bunch of things for me.
    I’m only 3 blog posts old, but I plan to stick to it and continue! Great, great tips!

  37. Mikki July 10, 2011 at 9:25 pm #

    Thanks for the share! I am considering embarking on a food blog-venture. I collects recipies and cookbooks, hunt ingredients and where to find the good stuff. My memories happy and sad are all associated to food and it has become a love affair I am learning to accept and celebrate rather than hide and dismiss (thanks mom for all those diet hints). Your looking back and sharing your hindsight makes a clearer sightline for the rest of us…now onto figuring out how to host my own and through who and joy more technology to absorb. Off to lynda.com and a few other sites. However Thank you…seriously!

  38. Evan @swEEts July 14, 2011 at 9:17 am #

    I just saw this reposted on fb and had to check it out..this is a really good post, especially for people who may be just jumping into the blog world.. I was just like you when I first started posting.. my first few pictures are horrendous! It’s amazing how we all grow with our blogs, although I still haven’t made the host leap yet..I’m dreading it ha 🙂

    • Ethan July 17, 2011 at 7:28 pm #

      baby steps…you’ll tackle it one day:)

  39. Souffle Bombay (Colleen) July 18, 2011 at 8:57 am #

    Great post Ethan! For so many of us who just decided one day to hit the button and start a blog we had no clue what we were doing…lol I find it amazing – not only what we learned (are learning) along the way but also how open the blogging community is to help each other out!!

  40. Brighteyedbaker July 28, 2011 at 9:19 pm #

    I just started blogging about food a couple weeks ago and so far I have 6 posts, a handful of site visits (half of which are from me), and no comments:( it is kind of disappointing to keep on writing to an imaginary audience, but your post gave me encouragement. I started this because I love baking, I can spend hours looking at food and recipes on the internet, and I’m sucked into the visual presentation of food. So I know I need to keep trekking on, and (hopefully, right?) I’ll eventually have a blog that actually gets traffic. Meanwhile, I’m posting photos day after day on foodgawker and tastespotting, and every time I think I have a winner it gets rejected, usually due to composition, which makes me more frustrated because I have no clue what that means. Anyway, I shall persevere! I connect to a lot of what you wrote in this post though, including the long website address ( I think I beat everyone with 6 words), but like you said, once I came up with it, that was that. Plus I have the wordpress domain, but at this point I just don’t have the resources to purchase my own. All in all, thanks for the words of encouragement, and I’d love to heat more if you have more to give!

  41. sippitysup December 3, 2011 at 9:35 pm #

    I don’t know how I came so late to this post. But it is (maybe) (probably) the best thing I have EVER read on food blogging. Which says a lot. I have gone on record with my discomfort with superlatives. GREG

    PS I am sorry I forgot what heart you have… I hope you love Vancouver.

  42. Jill Mant~a SaucyCook January 24, 2012 at 3:48 pm #

    Thank you, thank you, thank you for your insightful and well articulated post. We launched our blog on WordPress in October and moved to our own domain and hosting last month. Man do I wish I had found your blog and this post back in October. Everything you say is true and we have learned it the hard way. I am bookmarking your blog to avoid future learning curves! Cheers!

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